Creating an interior that reflects the company’s brand, values, and culture is a discipline in itself, one that only a few truly master. Many can design beautiful and impressive interiors, but at ROtation, we do more than that. With years of experience in marketing and communication, it comes naturally to us to analyze a company’s DNA before we begin the design process. We view the physical space as an often overlooked communication channel, just like a website.
It is in the physical space that the most important meetings usually take place. This is where a potential new employee meets their potential employer for the first time. This is where investors are invited in. This is where board meetings occur. And this is where value is created every single day among existing employees.
An interior with a strong identity reminds employees of why they go to work. What binds them together, and it boosts pride and well-being. A strong identity attracts new talent and signals that attention has been paid to every detail within the company.
Brand architects bridge the gap between brand and architecture.